THE LUCKY PENNY:
A MAGAZINE FOR CHILDREN
Manual
Targeting the younger public is the quarterly magazine
Lyckoslanten (The Lucky penny). The magazine has been
published since 1926 and distributed by Swedbank and some
independent savings banks, to children aged between 10 and 12.
The magazine is ordered free of charge by schools for students
in grades 4–6. Today it is one of Sweden\’s largest children\’s
magazines with a circulation of 340,000 copies per issue.
WHO ARE THE INITIATORS?
Swedbank